What You Should Know About The New Telemarketing Software
There's a new sheriff in town in the battle between telemarketers and consumers in the home. A new high-tech
telemarketing software is finding a way to befuddle the privacy defense put up by consumers who screen calls to avoid
speaking to telemarketers.
Consumers may have had the upper hand briefly with the TeleZapper which fools telemarketers by imitating the tones for a
number that has been disconnected but Castel claims that its new telemarketing software is even smarter than the
TeleZapper. The telemarketing software even goes a step further by allowing telemarketers to transmit any phone number
or text message to be displayed on the caller ID of the unsuspecting consumer. The telemarketing software even claims to
have found a way to bypass specialty services offered by phone providers which reject calls when no caller ID information
is provided. What will they think of next?
The high tech telemarketing software makes use of a technology called predictive dialing that uses several phone lines to
quickly make a high volume of calls to residential numbers and then connects sales people to consumers who answer their
phones.
One privacy advocate denounces the telemarketing industry as talking out of both sides of their mouths. On one side they
claim not to want to bother people who don't want to receive calls from telemarketers and then they'll turn around and
use every trick they can think of the call people. He refers to the situation as an arms race for privacy. Consumers
armed themselves with weapons like the TeleZapper and now the telemarketers have trumped them with predictive dialing
technology. Not it's up the consumers to find a better weapon. And the war rages on.
The fact is that as more and more telemarketing firms discover how effective predictive dialing technology is they'll
adopt the new telemarketing software into their business model and consumer privacy devices will become increasingly
ineffective.
According to the Federal Communications Commission (FCC), telemarketers attempt more than 100 million calls every day to
American consumers and businesses. With sales revenue rising from just over $400 billion to nearly $700 billion in just
over a decade, it's hard to argue against the effectiveness of telemarketing from a business perspective.
The manufacturer of the telemarketing software touts it as a benefit not only to telemarketers but to consumers too.
They say the software creates sales calls that are less intrusive than in the past because it transmits caller ID
information which provides consumers with the opportunity to make an informed decision about whether or not they want to
take the call. They also say the software benefits telemarketers by helping them meet stricter federal guidelines
requiring accurate and descriptive caller ID information when calling consumers.
Harry Gene owns and operates http://www.telemarketingsoftwarehub.com.
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